Brownstone News & Events in Georgetown, Texas

News and Events

Georgetown, TX, August 3rd, 2016Can new Sheraton be ‘game-changing project’ for Georgetown?

A new luxury hotel in Georgetown is expected to help lure more conventions – a lucrative sector of the travel industry that officials say has largely bypassed the city in recent years.

The 222-room Sheraton Georgetown Texas Hotel & Conference Center, at 1101 Woodlawn Ave., welcomed its first guests July 28, giving the city 30,000 square feet of meeting space – including a 16,000-square-foot ballroom – to accommodate business travelers.

Two developers – Hines and Novak Brothers – teamed up to make the project a reality.

Previously, Georgetown didn’t have much in the way of higher-end lodging options, Novak Brothers founder and CEO Jeff Novak said, prompting companies to hold their functions in nearby communities, such as Austin and Round Rock.

The city’s other hotel options include a Hampton Inn & Suites, a Holiday Inn Express & Suites and a Best Western Plus, among others.

“Where could we host corporate executives? They’d end up at a limited-service hotel,” Novak said. “There’s nothing wrong with those hotels, but that wasn’t the experience we were looking to sell. Now, we’ve set a new standard of service and luxury in Georgetown.”

Aside from the meeting and event space, the Sheraton’s other amenities include a heated outdoor pool and fitness center.

The Georgetown Convention and Visitors Bureau plans to step up its marketing efforts now that the Sheraton is up and running, tourism manager Cari Miller said.

“With the addition of the new hotel and conference center, we can now promote Georgetown as a meeting and conference destination,” she said. “Georgetown … is the perfect location for a wonderful meeting experience.”

The hotel is part of a larger development, called The Summit at Rivery Park, that will include residential, retail and entertainment components. Georgetown Mayor Dale Ross calls it a “game-changing project” for the city.

“This project is positioned for the highest level of success,” he said.

In its first week of operation, Sheraton general manager Rita Healy said the hotel is already being embraced by tourists, as well as area residents eager to check out its food and drink options: Jack’s Lounge and Brix and Ale.

Brix and Ale serves breakfast, lunch and dinner, while Jack’s Lounge features an assortment of wines and craft cocktails.

“I truly believe we have something for everyone,” said Healy, who arrives in Georgetown after a stint at a Westin resort in Tucson, Ariz. “It’s been great to finally welcome guests into the building, to see their smiling faces in the lobby and to hear their laughter in our lounge. Everything so far has been amazingly smooth.”

So smooth, in fact, that Novak says he’d like to open similar hotels elsewhere.

“My brother and I are more proud of this than just about anything we’ve done,” he said. “It blows my mind every day when I’m driving on the freeway and see it. I’m super proud of it.”

- Gary Dinges, American-Statesmen

Georgetown, TX, August 1st, 2016Hines, Novak Brothers Plant Sheraton Flag in Texas

The new Sheraton Georgetown Texas Hotel & Conference Center has opened its doors to guests.

Austin—Georgetown, Texas, a city sited 27 miles north of Austin, welcomed its first full-service hotel with Hines and Novak Brothers’ completion of the Sheraton Georgetown Texas Hotel & Conference Center. The 222-key luxury lodging property features 30,000 square feet of meeting space.

It’s not Dallas, it’s not Houston and it’s not precisely a stone’s throw from Austin, but there’s something about Georgetown, and that something was a magnet for Hines. “Georgetown is the fastest-growing city in the nation, there are no full-service hotels in the area, no meeting facilities of this scale north of Austin, and the project anchors a successful mixed-use development called the Summit at Rivery Park. The confluence of these factors made the decision to develop here very compelling,” Andy Heard, managing director with Hines, told Commercial Property Executive.

Carrying the address of 1101 Woodlawn Ave., Sheraton Georgetown is prominently located at the center of the 32-acre Summit at Rivery Park, an upscale residential and entertainment district developed by Novak. The seven-story hotel, designed by Rabun Associates, comes with all the expected offerings of a luxury property, including a heated outdoor pool, premier fitness center and enticing dining options. And the conference center’s sizable state-of-the-art meeting accommodations include a 16,000-square-foot ballroom.

Watch out, Austin! “Austin’s growth has pushed north into the Georgetown area, making this an ideal time to bring our full service Sheraton brand into the market,” Rita Healy, general manager of Sheraton Georgetown Texas, told CPE. “This is another step in Georgetown’s economic development, and the addition of a full-service hotel with extensive meeting and event facilities provides opportunities for social events and meetings to stay in Williamson County instead of traveling into Austin.”

As Heard noted, Georgetown is on the upswing. A 7.8 percent population increase puts the town at the top of the list of the country’s fastest-growing cities with populations exceeding 50,000, according to numbers released by the U.S. Census Bureau this year. Sheraton Georgetown is, Georgetown mayor Dale Ross said in a prepared statement, “a game-changing project for our city.”

- Barbra Murray, Commercial Property Execultive

Georgetown, TX, July 28th, 2016Sheraton Hotels & Resorts Debuts 15th Hotel in Texas with the Grand Opening of Sheraton Georgetown Texas Hotel & Conference Center

The First Full-Service Hotel in Georgetown, Texas, Opens its Doors to the Community

GEORGETOWN, Texas -- Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced the opening of the Sheraton Georgetown Texas Hotel & Conference Center, a 222-room hotel located in the heart of Georgetown, Texas, and just 27 miles outside of Austin. The hotel offers ample meeting space with sophisticated design, appealing dining options and convenient access to the city's most charming attractions. A joint venture between owners Hines and Novak Brothers, Sheraton Georgetown Texas Hotel & Conference Center is the Sheraton brand's 15th hotel to open in the "Lone Star State."

"Texas is one of the top destinations for both leisure and business travelers alike, and an important market for the Sheraton brand to continue its growth in," said Bob Jacobs, Vice President of Brand Management, Sheraton North America. "The opening of Sheraton Georgetown Texas Hotel & Conference Center underscores our focus on continuously enhancing our portfolio with even more compelling options for our guests and is a valued asset to the brand."

Featuring an upscale, Lone Star-inspired design, with rich wood accents and vibrant color palettes, the hotel aesthetic captures the charm of Georgetown with paintings and sculptures from local artists displayed throughout the building. The hotel's stylish and cozy guest rooms are each equipped with all of the Sheraton brand's signature amenities and services, including a premium sleep experience. The property also features a heated outdoor pool, fitness center and the Sheraton Club Lounge, which offers complimentary breakfast, beverages and evening hors d'oeuvres for Sheraton Club guests.

The uniquely designed Lobby Lounge serves as an open hub for meeting, eating and connecting. During the day, the Lobby Lounge offers a relaxed setting to work and mingle. In the evening, it transforms into a social atmosphere with the Lobby Bar featuring Sheraton's signature Paired program with premium wines by the glass and local craft beer. The hotel's signature restaurant, Brix And Ale, serves classic comfort cuisine, complemented by a carefully curated menu of local wine, beer and cocktails. Additionally, guests can enjoy 24-hour room service.

The conference center offers a range of layouts and pricing options flexible enough to accommodate events of all sizes, from small social gatherings to extravagant weddings and corporate meetings. The center boasts 30,000 square feet of functional meeting space, including a 16,000-square-foot ballroom with 10 distinct sections, and four breakout rooms including a state of the art boardroom.

"There is no doubt this is a game-changing project for our city," said Dale Ross, Mayor of Georgetown. "Sheraton Georgetown Texas Hotel will allow us to introduce the Most Beautiful Town Square in Texas, our park system, and other places that make our city unique to visitors outside our region. This project is positioned for the highest level of success and we couldn't be more excited to have this first-class facility located in Georgetown."

Sheraton Georgetown Texas is located about 27 miles north of Austin and anchors The Summit at Rivery Park, a new upscale residential and entertainment district. Guests can enjoy convenient access to shopping and dining in Georgetown's Town Square, the most beautiful square in Texas. Visitors can also explore a wide variety of nearby recreational activities, such as local wineries, preserved caves and accessibility to a gorgeous nine-mile hiking and biking trail on the bank of the San Gabriel River.

To celebrate the grand opening, Sheraton Georgetown Texas is offering a discount of 15% off select rates, plus 500 Bonus SPG points for stays through September 30, 2016. Guests should reference the Grand rate offer when making reservations online or by calling 800-477-3340.

For more information about Sheraton Georgetown Texas Hotel & Conference Center, visit sheratongeorgetowntexas.com.

- Industry News, Hospitality Net

Georgetown, TX, July 28th, 2016Sheraton Opens 15th Texas Hotel in Georgetown

Sheraton Hotels & Resorts has opened the Lone Star State's 15th Sheraton hotel, the Sheraton Georgetown Texas Hotel & Conference Center in Georgetown, TX, parent company Starwood Hotels & Resorts Worldwide announced today.

"Texas is one of the top destinations for both leisure and business travelers alike, and an important market for the Sheraton brand to continue its growth in," said Bob Jacobs, vice president of brand management, Sheraton North America. "The opening of Sheraton Georgetown Texas Hotel & Conference Center underscores our focus on continuously enhancing our portfolio with even more compelling options for our guests and is a valued asset to the brand."

Located 27 miles outside of Austin, the hotel has 222 guest rooms, a heated outdoor pool, a fitness center, a Sheraton Club Lounge, an open-concept lobby, and a signature restaurant, not to mention a 30,000-square-foot conference center that includes a 16,000-square-foot ballroom and four breakout rooms.

"There is no doubt this is a game-changing project for our city," said Georgetown Mayor Dale Ross. "Sheraton Georgetown Texas Hotel will allow us to introduce the 'Most Beautiful Town Square in Texas,' our park system, and other places that make our city unique to visitors outside our region. This project is positioned for the highest level of success and we couldn't be more excited to have this first-class facility located in Georgetown."

- Matt Alderton, Successful Meetings

Georgetown, TX, July 28th, 2016Sheraton Debuts 15th Hotel in Texas

GEORGETOWN, TX—Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc., has opened the Sheraton Georgetown Texas Hotel & Conference Center, a 222-room hotel located here. A joint venture between owners Hines and Novak Brothers, the new hotel is the brand’s 15th hotel to open in the state.

Featuring an upscale, Lone Star-inspired design, with rich wood accents and color palettes, the hotel's aesthetic captures the charm of Georgetown with paintings and sculptures from local artists displayed throughout the building, according to the company. Guestrooms are equipped with all of the brand’s signature amenities and services. The property also features a heated outdoor pool, fitness center and the Sheraton Club Lounge, which offers complimentary breakfast, beverages and evening hors d’oeuvres for Sheraton Club guests.

The Lobby Lounge serves as an open hub for meeting, eating and connecting. The conference center offers a range of layouts and pricing options flexible enough to accommodate events of all sizes.

The hotel is located about 27 miles north of Austin, TX and anchors The Summit at Rivery Park, a new upscale residential and entertainment district.

- Hotel Business

Georgetown, TX, April, 2016Sheraton Three Months From Opening

GEORGETOWN, Texas. - October 10th's ribbon cutting and grand opening party for The Brownstone at The Summit marked the first major benchmark for the Novak Brothers' newest development, The Summit at Rivery Park. Over 300 of Georgetown's VIPs celebrated with a full day of events including an intimate morning ribbon cutting and an exclusive evening cocktail party.

Following years of planning and months of construction, the Sheraton Georgetown Texas Hotel and Conference is about 90 days from opening.

A sure sign that the hotel will be open for business on July 28? Room reservations are now being accepted.

“Beginning to accept reservations for our future guests is an exciting milestone in the progress of the hotel,” said Rita Healy, Sheraton Georgetown Texas general manager.

“We are eager to welcome the first guests into the hotel to experience Georgetown’s new place to meet.”

Room rates range from $144 to $314 per night.

The hotel will have 222 guestroom/suites equipped with wireless Internet access and high-definition televisions. Outside is a heated pool and access to the city hike and bike trail on the banks of the San Gabriel River. A fitness center is also available.

The hotel will have two dining venues. The Brix & Ale restaurant will serve comfort cuisine, local wine, beer and cocktails. The eatery is a pub/winery blend.

During the day, the Lobby Cafe will offer a grab-and-go breakfast, snacks and Starbucks coffee.

The lobby lounge will serve as place for meeting, eating and connecting and in the evening will feature craft cocktails and communal seating.

Sheraton officials called the Club Lounge “a perfect place to plug in or hang out.” Parking is in a three-level garage. The conference center has 30,000 square feet of meeting space including 10 dedicated rooms with eight breakout spaces and a 16,000-squarefoot ballroom.

Construction started in February 2015 on the hotel that anchors the 32-acre Summit at Rivery Park west of Interstate 35 between University Avenue and Williams Drive. Starwood Hotels and Resorts Worldwide, Inc. will operate the hotel under its Sheraton brand. The hotel will be owned by Novak Brothers and Hines Interests, a real estate firm based in Houston. For Jeff Novak of Novak Brothers Construction, the developer of the project, seeing the hotel and conference center come to fruition is the culmination of years of dedicated work.

Mr. Novak said earlier this year he is appreciative of the crews from Austin Commercial that kept things on track, shooting for the summer opening, despite record rainfall in the past year.

“The more it comes out of the ground, there’s the reality that this is really happening,” he said.

“Many people have emailed me and told me on social media they are looking forward to having the hotel in Georgetown.”

In addition to the hotel, Mr. Novak plans to open 65,000 square feet of retail/commercial space a couple months after the Sheraton opens. More retail options will be available, and there are also new brownstones and apartments nearby.

- Matt Loeschman, The Williamson County Sun

Georgetown, TX October. 2012The Texas Brownstone Opens Doors to Georgetown VIPS

GEORGETOWN, Texas. - October 10th's ribbon cutting and grand opening party for The Brownstone at The Summit marked the first major benchmark for the Novak Brothers' newest development, The Summit at Rivery Park. Over 300 of Georgetown's VIPs celebrated with a full day of events including an intimate morning ribbon cutting and an exclusive evening cocktail party.

After touring the model homes, guests enjoyed a night of live music, complimentary cocktails and a light-bites menu provided by Z'Tejas. The evening wrapped with a sunset overlooking the San Gabriel River showcasing the development's rooftop terrace views.

Inspired by the elegant 19th century neighborhoods of Chicago and New York, The Brownstones feature a selection of native stone facings, distinctive rooftops, iron accents and decorative stoops, offering homes unlike anywhere else in Central Texas. Priced from the $300s, homeowners will enjoy pocket parks and community spaces, as well as hike and bike trails throughout the community.

"This is an offering pretty unique and different to the Georgetown culture," said Co-founder Jeff Novak. "The Brownstones is a refreshing, lifestyle-based community featuring the city's natural trails and backdrop, coupled with the charm and convenience of urban-village living." The development's website, www.texasbrownstones.com allows visitors access to customization tools including "Build Your Own Brownstone" as well as an interactive masterplan and trail maps.

The Brownstones is the initial phase of The Summit at Rivery Park, a 32-acre mixed-use development located off Rivery Boulevard, just minutes north of Austin on Interstate 35. The development is sited on a bluff overlooking the scenic San Gabriel River and publicly dedicated 60-acre Rivery Park that will feature high-end boutique and retail, five restaurants and 114 single-family attached residences.

In Phase II, The Summit will invest $62 million into the construction of a 225-room, four-star hotel with banquet rooms, 51,000 square feet of conference space as well as structured parking.

"As Georgetown's first high-end mixed-use development, The Summit is positioned to take advantage of this incredible location, providing shopping, dining and office space to a growing professional community, as well as a destination for regional and national conferences and events," says Novak.

The event was designed by IF marketing & advertising, the full-service agency behind all marketing efforts for The Brownstones.

"Our team is working hard to aid The Brownstones as each phase of the development is unveiled," said company CEO, Joy McVean. "Our commitment to detail, partnered with The Brownstone's unique design and concepts, opens the door for a merger between historic resonance and modern vision."

Georgetown, TX June. 2011Novak Brothers Announce Official
Groundbreaking of The Brownstone at The Summit

Street RenderingNovak Brothers will welcome the Georgetown Chamber of Commerce and local key decision makers as they celebrate the groundbreaking of The Brownstone at The Summit. The highly anticipated urban village community begins construction on Friday, June 24 in Georgetown's Rivery Park.

"We could not be more excited to finally see shovels in the ground," says Co-founder Jeff Novak. "Our team is confident that this entire property and overall conceptwill change the way people live, work and play here in Georgetown."

The Brownstone will feature 154 brownstone/flatsas part of The Summit at Rivery Park. Set on 32 acres overlooking San Gabriel River, The Summit offers a unique combination of traditional, but chic, condominium residences interlaced with boutique shops, office space, a hotel and conference center, popular eateries and retail services.

Community PlanThe mixed-use development offers modern conveniences while playing off old-world design and aesthetics. Reminiscent of classic 19th century row houses of Chicago or New York, yet designed in native Texas materials and styling, The Brownstone offers a unique alternative to traditional residential choices.

Prospective buyers are encouraged to visit the newly completed website at TexasBrownstones.com. The site offers innovative features, including a custom floorplan builder, an interactive tour of Georgetown's unique trail system, and a 360-degree tour that provides viewers with the experience of walking on the property.

Georgetown, TX Nov. 2010Community Impact Article on Economic Growth in Central Texas

The Community Impact Newspaper, Texas' fastest-growing news organization, recently featured Novak Brothers, The Brownstone and The Summit at Rivery Park in an article about real estate developments adapting to the economic downturn in Central Texas. The story focuses on local developers that are making progress despite the uncertain economy, thanks to innovative products, evolving plans and creative financing options.